Commission for F1

I was sent to Mexico to help show the dedication of the F1 drivers. I’ve been working closely with boxers for years, I know about the months of training and self sacrifice, the pressure build up during fight week, the travel, the hotel, the wait in the dressing room, the warm up, the ringwalk with your team, the prefight formalities in the packed ring and then all of a sudden it is just you with your opponent and the ref. You are on your own and your state of mind will make or break you. Do or die. I see very close parallels in the F1 drivers.

Ad Agency : Weiden+Kennedy London