DON'T PUT DRUGS IN THE DRIVING SEAT - THINK!
Commissions
This campaign for THINK!, created with Paul Hancock and Dave Newbold through FCB London, addresses the point at which cause becomes consequence. Made within the constraints of a busy film shoot, the photography required decisive judgement and composure under pressure. The work avoids spectacle, concentrating on the point where responsibility becomes unavoidable, supporting a wider multi channel campaign.