TFL

Commissioned by Transport for London through VCCP, this ongoing road safety campaign focuses on the aftermath of speed related collisions rather than the moment of impact.

The photographs show damaged vehicles, and informal memorials, allowing absence and stillness to carry the message. Paired with the line “I didn’t think I was going that fast”, the work centres on misjudgement and consequence

Now in its third year, the campaign continues to run across London as OOH advertising.